If you look at the digital trends that underlie the media and entertainment sector, you’ll notice that disruptions are continuously sweeping across the industry, propelling the development and growth of innovative business models. Let’s look at some changes happening in the industry.
Constantly evolving Business Models
Consumers have begun to demand media and entertainment companies to provide content tailored to their preferences, preferences, and value – all wrapped up in a customized experience package. Brands that care about their survival have begun to cater to this need on a cross-platform basis.
But this is not a new practice as it has been done before by iconic entertainment programmers such as Brian Graden, and the results have always been impressive.
Emerging Advertisement Trends
Advertisers are adapting to understand and then target audiences as the boundaries between digital and traditional media blur. Viewers, on the other hand, are dispersed over numerous video platforms, from live TV to linked TV, and from PCs to smartphones and other immersive platforms like virtual reality, wearables, and augmented reality.
To keep up with the change in platforms, advertising is taking on new forms such as native, 360-degree, vertical, and programmatic advertisements.
New Cravings Amon Consumers
In terms of distribution, originality, and monetization, conventional M&E models are used to operate on a linear basis. Previously, customers were passive, waiting for material to be made accessible to them. However, the digital revolution has ushered in a new global order that is more disintermediated, atomized, diverse, and dynamic. As a result, expectations for how services should be provided have risen.
The industry is experiencing a transition as a result of increased competition on all fronts – consumers, marketers, and M&E providers. This necessitates a change in how media and entertainment sector suppliers provide their services.
This shift, which may help companies win the competitive race to the top of the M&E sector, should be technical and marketing-driven.
The media and entertainment industry is actively changing, and professionals aiming at preserving their viability in the industry have to adapt to the changes. For media programmers, it’s up to them now to research and investigate what people want and find ways to deliver exactly that. This is a strategy used by many successful personalities such as professional Brian Graden, who have a knack for knowing exactly what every age of the consumer is interested in.