Over the last few years, ecommerce has been rapidly growing in both the larger retail and commerce landscape. However, what business owners should even pay more attention to is the growth of mobile commerce. Comparing mobile commerce and traditional commerce, it is clear that the former has been growing at a faster rate than the latter. With the number of consumers using tablets and smartphones increasing, it is important for business owners to find a way to reach these prospects. This means taking steps to optimize your website or online store for mobile users. Having a store that is not optimized for mobile is likely to drive customers away.
If you are not using a mobile ecommerce app to provide a friendly shopping experience to your target customers, you are losing the game to your competitors. With many people using mobile devices like tablets and smartphones to access the internet, it is crucial to ensure that mobile is part of your marketing strategy. If you are not sure whether a mobile ecommerce app will be right for your online store, read on.
Basics of Mobile Commerce
Generally, mobile commerce refers to buying or selling items on the internet but using mobile devices. Keep in mind that mobile commerce is part of e-commerce. However, ecommerce also includes sales made over laptops or desktops while m-commerce only refers to transactions done over mobile devices.
The last few years have seen the number of consumers using mobile devices significantly increase. According to a recent report, more than 50 percent of American adults use a mobile device to access the internet. These prospects are using their smartphones to search for information on the internet, connect with friends through social media, access office and email applications and also shop. If you have an online shop, you need a mobile commerce app to ensure a smooth shopping experience for the prospective customers. The user experience of your store is crucial to making or losing sales.
Get More Sales Through Mobile
With more people using smartphones to shop, it is important to ensure that your online store is optimized to provide a good shopping experience to these prospects. Studies have shown that companies that have a mobile ecommerce app have higher conversion rates than those whose sites are not optimized for mobile.
Whether you are running a traditional retail or an online business, you should optimize your store for mobile users. If you have a mobile-friendly retail space, you can benefit your retail business even more. For example, having a native app or responsive website will make it easy for customers to shop at your store.
Generally, it is important to have a mobile commerce app irrespective of the type of business you are running. `The above are some benefits of having a mobile commerce app for your business.
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