Marketing for Bowling Alleys Bowling is one of those sports that you can play anytime of the day during any whether, without having to commit to it fully. Bowling is a great way to spend time with loved ones as well, you can easily enjoy it on the weekends over conversations, foods and drinks. So how can you market your bowling center to get in more customers? By coming up with different marketing strategies, you can reel in both the casual and expert bowlers to your door and start knocking down some pins. Fundraising Game Night You can attract customers by using bowling events as a fundraiser for the charity of your choice. During these events your customers pay an entrance fee for the lane fees and every time someone bowls a strike or spare, certain amounts will be contributed to the charity. It’s not just limited to strikes and spares, you can also have splits or gutter balls earn contributions too. You can post your ads on social media before the bowl-off and post photos of the successful game night after the event to get people talking.
The Beginners Guide To Companies (Chapter 1)
Glow Bowling You might have noticed that bowling alleys are usually packed at night, so why not inspire those who are on their night out to take their business to your business and entice them with midnight bowling events. Have glow-in-the-dark lanes and have explosions of color, sound and fun in your bowling alley during these nights. All it takes to transform your bowling alley is to have a few strategically placed strobe lights and specialty lights along with glow in the dark stars and other stickers in the ceiling and you are good to go. Once you have established a regular schedule for this type of even you can start adding in some black light-receptive bowling balls and glow tapes to place down the lanes. It is perfectly safe to leave the glow tapes in place since they won’t reflect and glow under other lighting conditions.
The Beginners Guide To Companies (Chapter 1)
Discounts and Promotions Even seniors and children can have fun with bowling since you don’t need a lot of strength or skill to play. One discount or promotional price you can give your customers is to have one child or senior play for free if they have a paying customer come along with them. You might want to have a grandparents’ night where kids can bowl at reduced fees while their grandparents can bowl for free, this is a great way to encourage repeat customers in the future. You can also offer 2 for 1 discounts for families who are staying in town during the summer months. It is also important that you keep your current customers satisfied because it is always cheaper to keep a customer than to find new ones.